New Mitsubishi Range
New Mitsubishi Range

Family business established 1960

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Mitsubishi Dealer of the Year 2014


Family-run Mitsubishi dealership Firs Garage in Oxfordshire is celebrating after being named Dealer of the Year at Mitsubishi Motors’ annual conference for all its UK Dealers.

The award adds to its previous successes as a top-performing showroom, as it took home the Dealer of the Year trophy for 2013 and 2010, and was the runner-up for 2011.Firs Garage crystal trophy award : Mitsubishi Dealer of the Year 2014

And it’s not just the car manufacturer that recognises its winning formula, either – Firs Garage, which is in Hook Norton, also consistently receives the maximum five-star satisfaction rating from customers via surveys conducted by Mitsubishi. 

The dealership, which has a purpose-built sales, servicing and accident repair centre as well as the full range of new Mitsubishi and a comprehensive display of second-hand vehicles, was established in 1960 and is believed to be the only UK dealership to have its own airstrip and landing pad. Its rural location means customers can enjoy traffic congestion-free test drives and can enjoy it's beautiful North Oxfordshire countryside.  

Dealer Principal Dean Wood said: ‘It’s fantastic to win this award two years in a row, and recognised with awards in four out of five years, it really is testament to the incredible work of our team. I’m delighted for them to get this recognition and we’re looking forward to another great year with Mitsubishi.’

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Lance Bradley, Managing Director of Mitsubishi Motors in the UK, said: ’I’m delighted to present Firs Garage with this title – it’s very much deserved and they can be justifiably proud of their achievement. My congratulations to them all, and I look forward to Firs continuing to contribute to Mitsubishi Motors’ UK success story.’

(Mitsubishi Matters press release March 2015) 

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